About the Campaign: WhenGirls was selected to create a full brand launch for The Wright Chef, including strategy, website design, photography and videography. WhenGirls guided the launch of The Wright Chef brand from beginning to end.
Following six weeks of brand strategy and development, WhenGirls produced photos and video assets for The Wright Chef for promotional use.
The Wright Chef (owned by Ebony Wright) specializes in comfort food catering. Serving the greater Toronto Area, Ebony has gained notoriety in catering corporate events since her launch in Maech 2022. With a focus on flavor and convenience, Ebony's goal was to establish a brand voice and image that would attract a luxury clientele. In working with WhenGirls, The Wright Chef has made a full 360 degree transformation, with visual assets and booking processes that represent the brand.