About the Campaign: Co-Founder of WhenGirls Omega Mighty was selected to create a song for the launch of the Yummy Skin line, March 2022.
The song was used to lead social media campaign throughout the first two weeks of the launch, on both Tik Tok and Instagram platforms. Following the launch of the beauty line, the song was officially launched on DSPs.
The first two products of the collection are the Yummy Skin Glow Serum and Yummy Skin Serum Foundation which are both packed with powerhouse hydrators hyaluronic acid and squalane. The extension of the Yummy Skin line (launched April 2021) features the Yummy Blurring Balm Powder, packed with the upsalite technology that promises long transformative wear throughout the day.
The Yummy Yummy - Get Yummy song plays on 90's hip-hop with a smooth groove layered with sultry vocals. The hook "Yummy Yummy Yummy , Get Yummy, Get Get Yummy" is an empowerment movement of self-love and self-care.